Human
Rights
Watch

#StudentsNotProducts

The team at Human Rights Watch came to us to create a film that informs parents, students and teachers about cybersecurity. The campaign is based off ground-breaking work in the field of EdTech by the HRW team.

We had a ton of fun designing creatures, characters and environments for the film that felt approachable for parents and kids.

Storytelling

The spot tells the story of Laila, a student who is tracked across the internet by the EdTech platforms she uses at school.

Working closely with web design team Hyperakt, we created custom elements and animations to help tell Laila's story on the campaign website and make the interactive experience even more story-driven.

The spot tells the story of Laila, a student who is tracked across the internet by the EdTech platforms she uses at school.

Working closely with web design team Hyperakt, we created custom elements and animations to help tell Laila's story on the campaign website and make the interactive experience even more story-driven.

The spot tells the story of Laila, a student who is tracked across the internet by the EdTech platforms she uses at school.

Working closely with web design team Hyperakt, we created custom elements and animations to help tell Laila's story on the campaign website and make the interactive experience even more story-driven.

Stickers

Many of the additional elements we created were used across social marketing platforms to promote the campaign and in the white-paper for the final report.