As part of our ongoing partnership with Netflix, we were tasked with visualizing the thrill of game creation—while also spotlighting games as a powerful way to keep audiences engaged, on-platform, and connected to existing IP for longer.

Our 3D hero went through a full design journey, shaped to feel friendly, expressive, and unmistakably game-inspired. Every detail was crafted to build personality and help the character instantly connect with viewers.

We built a flexible visual toolkit to guide viewers through the experience—using central design elements to shape each scene. As the story unfolded, complexity increased, giving the character new challenges to navigate and the video a clear arc of progression and growth.

Working closely with the Netflix team, we helped shape a script and tone that landed with internal stakeholders at every level. Friendly, engaging voiceover talent kept the energy high and the experience approachable from start to finish.

Game on. Since this release, Netflix has continued to level up its games strategy—investing heavily, expanding its slate, and drawing millions of players deeper into the platform.